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The Foundation of Innovation Management

Beginner | Duration: 58:18 | Homework 00:30


While everyone might agree that innovation is essential for an organization to thrive in today’s fast-paced business climate, few companies have a culture of innovation or a proactive approach to innovation management – which is taught in this Innovation Management Course.

What does it take to create an innovative culture?

Firstly, a complex innovation system must be designed to function in a dynamic, unpredictable environment. Secondly, a design process requires a strategy based on a careful assessment—qualitative and quantitative—of your organization’s unique characteristics. And thirdly,  a correct framework to make rapid decisions once things start moving rapidly is needed. It’s likely that your organization will need to make some changes in order to foster innovation, as well.

The fundamentals of innovation management  

In this lively introductory course, Innovation360 founder and international management consultant Magnus Penker guides you through the proven methodology used by global companies, scale-ups, and unicorns all over the world to push the bounds of the possible and achieve remarkable, market-tested results.

More information

Prerequisites and audience

The audience is all people working within an organization they want to develop.

Course Goal

This 60-minute introductory course lays the foundation for further study of innovation management and pursuit of accreditation as an Innovation360 Licensed Practitioner.



Subtopics: What is innovation management and why is it important?

  • Basic Knowledge: The wheel of innovation and  the three horizons.
  • The Innovation Process and the Portfolio
  • Why is it so hard to innovate? How can obstacles to innovation be overcome?
  • Change Management: Identifying blockers and amplifiers. What is cultural fit? Assessing your organization’s cultural fit.
  • Strategy for Success: Innovation capabilities and the wheel of innovation. Aligning strategy and capabilities for innovation. Top 10 steps to success.

Register today for this essential foundational course and get started building innovation management at your organization.


You will be able to buy ($99US) a block-chained digital micro-credential certificate after you complete the course (optional).



Magnus Penker

Magnus Penker is a Wall Street Journal and USA Today bestselling author and an internationally-renowned thought leader on innovation, sustainability, and business transformation. He is a speaker at prestigious global forums and events such as the Global Peter Drucker Forum, and at top-ranked international business and design schools, a variety of associations, and some of the world’s largest companies. Magnus recently launched the bestseller Play Bold, is writing a five-volume series The Complete Guide to Business Innovation, is a former contributing editor at the International Journal of Innovation Science, and pens a column for the American business magazine Inc Magazine.
As a result of these achievements he has been honored with the Business Worldwide Magazine’s award for “Most Innovative CEO Sweden 2016” and was appointed a Global Top 100 CEO by CEO Monthly in 2018. Additionally, he has launched 10 start-ups as well as acquired, turned around, and sold 30+ SMEs all over Europe.


Saad Alosaimi

Very good

Paulo Malta

A great introduction to Innovation Management

Cher Marisse Gulinao

Filled with knowledge and gives great insight to what leadership can do to better their organisation

Tord Thunman

I learn best with my own notes and after this course I have almost written a book! Fantastic course with an incredible amount of content that is more than useful as training material for anyone who coaches or leads.

Sheetal Meesala


Richard Doherty

great overview, and well presented

banaz holmstrom

Either we grope in the dark as we thirst for the effects of innovation, or we use the right tools to know what we are doing and what our next move may be. Thank you Magnus Penker and Innovation 360 Group AB for so much concrete and important knowledge to build on!

Jeremy Staples

Everyone at, or aspiring to move to, the senior level of an organization needs to take this course. It provides an excellent primer on Innovation management allowing you to see the breadth, depth and inter-connectivity between the different elements that impact an organizations ability to innovate. It provides a framework to move from a shotgun approach to organizational innovation, one without any real direction, to an intentional innovation strategy with systems and metrics to know where you are today and how far you have progressed on your innovation journey. Just enough to help you see that if you are serious about building an innovative organization you need to work to build an innovation system.

Lauro Molina

Very complete collection around innovation management

Vikram K

I like it very much


Very good course, the main downside is , as always, the creative new use of words , makes some things a little hard to grasp right away.


As an IMBB Innovation Management Balck belt and Gold Partner in Brazil, I use this course as an introduction for my clients. Highly appreciated.

Fergal Finlay

Yes! Simple, logical, comprehensive, great scope and fit


Excellent course that shared the depth and complexity of innovation management


Great job!