Description

In an ever-evolving business world, the quest for sustained, impactful growth drives companies into a maze of challenges. Conventional beliefs like static market boundaries and a lack of systematic approaches often constrain the pursuit of radical innovations. However, there's a beacon of hope: the Blue Ocean methodology. This course, deeply integrated with insights from Innovation360, is designed to equip participants with robust strategies, allowing them to harness the vast potential of uncharted market spaces.

Module by module, participants are immersed in a blend of Blue Ocean Strategy principles and the transformative framework of Innovation360. From understanding the Red versus Blue Ocean dynamics to exploring Value Innovation, each lesson is a step towards reimagining market boundaries. Participants will delve deep into the 'Wheel of Innovation', a tool pioneered by Innovation360. This wheel is instrumental in distinguishing between internal (introversion-focused) and external (extroversion-focused) projects. By aligning strategic aspiration with capabilities, leadership, and personas, the left side of the wheel emphasizes internal projects, while the right zeroes in on external endeavors like services and business models. Real-world case studies further illuminate how market leaders, using both Blue Ocean and Innovation360 tools, have charted unique paths, delivering unparalleled value without sacrificing competitiveness.

As the course concludes, it's not just about knowledge but transformation. Participants will master the art of integrating the Blue Ocean Strategy with the Innovation360 framework, ensuring maximum organizational readiness for innovation. Through empirical insights, hands-on tools, and interactive sessions, this curriculum offers a roadmap for companies to achieve groundbreaking differentiation and to redefine their industry's horizons confidently.

Prerequisites and audience

The course is designed for executives who manage the innovation and strategic planning process in their organization. Basic business acumen is required for this course.

Course Goal

1. Integrate Blue Ocean and Innovation360 Principles: Understand why many companies face growth challenges and differentiate between internal and external projects using Innovation360's 'Wheel of Innovation' alongside the Blue Ocean Strategy.
2. Deep Dive into Blue Ocean Strategy: Absorb the core principles of the Blue Ocean Strategy, backed by evidence from strategic moves across various industries.
3. Real-world Applications and Insights: Explore case studies showcasing how top companies have navigated into untapped market spaces, offering distinct value, fortified with Blue Ocean and Innovation360 tools.
4. Hands-on Tools for Differentiation: Familiarize with tools and templates from both frameworks, ensuring systematic exploration of fresh market opportunities.
5. Craft Growth Strategies with Organizational Readiness: By the end of the course, design strategies that encompass radical innovations, leveraging both frameworks for long-term growth and competitive advantage.
6. Redefine Market Dynamics: Challenge traditional market boundaries and innovatively reshape industry norms using combined insights from the Blue Ocean Strategy and Innovation360.

This course aims to refine your strategic perspective, propelling your organization towards novel avenues of growth and innovation.

Certificate

After the course, you can purchase a digital micro-credential certificate, linked to the Blockchain, for USD29.

Instructor

Kasia Hein-Peters

Kasia leverages human ingenuity to address the world's most pressing health challenges. She collaborates with life science and digital health companies to amplify innovations.

Kasia graduated as a medical doctor and completed her residency in psychiatry at the Medical University in Wroclaw, Poland. After working as a clinical physician, she transitioned to the pharmaceutical industry, overseeing the launches of several first-in-class treatments that significantly raised the standards of patient care. She held positions at Eli Lilly, Merck (MSD), Novartis, Sanofi, and Terumo BCT. Later, she focused on medtech and digital tech startups as an advisor, mentor, and fractional executive. With extensive experience in developing enterprise, portfolio, and brand strategies, Kasia creates market conditions conducive to growth through policy, advocacy, and scientific initiatives. Recently, she achieved board certification from the American Board of AI in Medicine and became a licensed innovation practitioner through INNOVATION360.

Kasia aids healthcare, digital health, and life science firms in reaching their strategic aspirations, securing sustainable growth, launching premier brands, and scaling their organizations by enhancing innovation capabilities. She bolsters the chances of bringing health innovations to the market, benefiting both patient outcomes and the performance of healthcare organizations.

Niklas Tiger
2024-10-18

A good overview on what a Blue Ocean Strategy is and how it can be helpful in innovation work. Now I am curious to find more information on how to acctually go about the process to creat one. Maybe that could be a follow up. :)

Debasis Sengupta
2024-10-14

I find this course is a great overview of the Radical Innovation approach to creating Blue Ocean. It is quite challenging to bring all the knowledge of Blue Ocean Strategy, Shift, and Beyond Disruption plus huge knowledge and wisdom in Innovation 360. However, it exceeds my expectations. Thank you.