Description

This advanced certification course provides a comprehensive, hands-on exploration of Intellectual Property (IP) strategy within the ISO 56000 Innovation Management framework. Participants will learn how to design, implement, and scale IP strategies that strengthen innovation performance, accelerate commercialization, and protect value creation across ecosystems.

Throughout the course, participants will master the integration of ISO 56005 (Guidelines for Managing IP within Innovation Management Systems) with the Transformation360 platform — leveraging its cutting-edge IP clustering, search, and tracking tools to develop dynamic, evidence-based strategies.

The program combines practical exercises, real-world case studies such as Koenigsegg’s pioneering IP approach, and expert insights from leading IP legal professionals. Participants will also engage in a client interview on IP sensitivityto gain real-world perspectives on managing confidentiality and competitive advantage.

🎯 Exclusive Benefit: Participants receive full access to the leading Commercialization Readiness Tool on the market — enabling them to assess, prioritize, and accelerate innovations from idea to market launch.

Prerequisites and audience

This cource and certificate is ideal for:

• Innovation leaders and program managers

• IP and R&D professionals

• Legal counsel and patent strategists

• Business development and strategy professionals

It is designed for those seeking to advance their IP management expertise, align their innovation systems with ISO 56000 standards, and gain a globally recognized credential in strategic IP and innovation management.

Course Goal

1. Develop and implement a comprehensive IP strategy aligned with innovation goals, integrating ISO 56000 standards and Transformation360’s analytical capabilities.

2. Evaluate commercialization readiness using the industry-leading tool to identify and strengthen innovation assets for market launch.

3. Apply open innovation principles while managing IP risks and maintaining collaboration security across ecosystems.

4. Utilize Transformation360’s IP tools for efficient idea tracking, patent mapping, and strategy clustering to build defensible innovation portfolios.

5. Differentiate and deploy advanced IP protections — including patents, trademarks, copyrights, and first-to-market strategies.

6. Apply the “Value Capture” component of the Wheel of Innovation to monetize, license, and safeguard innovations effectively.

7. Measure innovation and IP performance using key metrics, ensuring continuous improvement and alignment with organizational strategy.

Certificate

After the course, you have the option to purchase a digital micro-credential certificate, linked to the Blockchain, for USD29.

Instructor

Peter Glasheen

Peter Glasheen is a second career Consultant, and before that he was a Senior Executive with both local (Australian) and Multinational company experience and international exposure (Australasia, Western Europe, Middle East, SE Asia, USA).
His creative approach is balanced with Technology / Commercial / Operational / Strategic / IP experience, awareness, and outlook to constantly look at getting better business results and competitive advantage for clients.

Originally technically qualified through R&D, IP, Sales, Marketing & General Mgt, and with MBA qualifications from Australia’s no. 1 MBA School – MGSM, he has specialized in Strategy and Innovation Management in my Advisory work.

As the first Australian Senior Licensed Practitioner and the first accredited globally as a Black Belt in the Innovation360 Group (based in Stockholm, Sweden) tools and methodologies, he help companies to sharpen their innovation capability, generate and re-innovate their value propositions as well as speeding up their local or global go-to-market projects through innovative strategy, business, and organizational development. He also sits on the faculty of Innovation360 as Head of Faculty (developing further the market offer and tools and methodologies based on research and best practice).

Andrew Kennedy
2025-12-01

The Innovation 360 IP Strategy & Innovation Management course delivered a clear, practical framework for embedding IP into organisational strategy. It highlighted the strategic role of IP in driving innovation and competitive advantage, provided actionable insights through tools and metrics, and emphasised commercialisation and practical implementation with measurable steps. I particularly valued its alignment with ISO standards for IP management, which ensures globally recognised best practices and adds credibility to the roadmap approach.

Beda Meienberger
2025-11-10

Very good structured, praxisoriented and many best practice samples. I like very much!

Dr. Hilal Hamood Hilal Alsawai
2025-11-09

The course was to examines IP strategy in the context of innovation management. It states that it encompasses the designing, implementing and scaling of IP strategies during the different phases of innovation, specifically using the ISO 56000 family standard and ISO 56005 in particular.

Debasis Sengupta
2025-10-20

This is an excellent and comprehensive course on developing IP strategies, IP asset management, and IP challenges using structured tools and techniques in line with the overall guidance of ISO 56000-5. I learnt a lot. Thank you, Peter Glasheen.

Allan Fors
2025-10-06

Very insightful course and shows the value of how IP can be managed strategically and enable revenue growth for organizations.