All Courses

The Fundamentals of Assessing Innovation Management

Beginner | Duration: 31:14


Developing a culture of innovation within a business requires an intentional approach to innovation management. The first step is assessing innovation within the organization. 

In this step-by-step, hands-on course with Innovation360 founder Magnus Penker, you’ll learn how to assess capabilities, culture, strategies, and leadership for innovation management in a real organization. 

First, you’ll learn the fundamentals. Then you’ll practice applying the tool to your own organization and walk through your full 40-page report, which includes customized recommendations. You will then learn how to apply this tool for assessing innovation management on a larger scale. Finally, a real case study is presented, as well as a client interview with a top innovator.

Prerequisites and audience

Anyone working in an organization where you need to step up and drive innovation and transformation.

Course Goal

To initiate participants on a comprehensive journey of learning how to effectively assess innovation management. Led by Innovation360's Magnus Penker, this course serves as the first step in understanding the pivotal role of innovation management in cultivating an organization's innovation culture. Participants will embark on their learning journey, focusing on how to evaluate their organization's innovation capabilities, culture, strategies, and leadership. They will engage with practical tools and methodologies, interpreting and applying a bespoke 40-page assessment report that offers tailored recommendations - a foundation for transforming their organization's innovation management.


At the conclusion of the course, you have the option of purchasing a blockchained digital micro-credential certificate for USD99.



Magnus Penker

Magnus Penker is a Wall Street Journal and USA Today bestselling author and an internationally-renowned thought leader on innovation, sustainability, and business transformation. He is a speaker at prestigious global forums and events such as the Global Peter Drucker Forum, and at top-ranked international business and design schools, a variety of associations, and some of the world’s largest companies. Magnus recently launched the bestseller Play Bold, is writing a five-volume series The Complete Guide to Business Innovation, is a former contributing editor at the International Journal of Innovation Science, and pens a column for the American business magazine Inc Magazine.
As a result of these achievements he has been honored with the Business Worldwide Magazine’s award for “Most Innovative CEO Sweden 2016” and was appointed a Global Top 100 CEO by CEO Monthly in 2018. Additionally, he has launched 10 start-ups as well as acquired, turned around, and sold 30+ SMEs all over Europe.


Kogilan Yezhuaralai

Very informative

Peter Karlsson

Very interesting to hear how the company CEVT uses the tool to move its position forward


The free version of the Inovation360 assessment is amazing, try it, and you will learn about the assessment and transformation of innovation capabilities, culture, and leadership. Then you can take it from there and do the full accreditation getting access to the full 360 version.

Dr Handadi

I started with this and ended up becoming a licensed practitioner, and it is reraly amazing what it is possible to do with the assessment tool in my client assignments.