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Business Experiments: A Guide to Why and How

Intermediate | Duration: 51:23


Quickly verifying and validating a business problem is essential in today´s fast-moving world. In this course, you will learn just that. By designing and carrying out small, fast, and nimble business experiments. As part of the course, you will also enjoy access to Innovation 360´s unique and exclusive business experiment repository with 44 well-described experiments and how to carry them out in practice. In addition, you will receive an overview of how the data from the business experimentation links and improves business decision-making.

Prerequisites and audience

This course requires basic knowledge of innovation management and targets people interested in conducting experiments. The topical audience is professionals working with development and innovation, strategy, marketing, and consultants, but also those lecturing at and/or attending MBA programs.

Course Goal

To learn how to supercharge your innovation process with experiments done by you and others within your organization. To this, you will get an exclusive downloadable copy of the Innovation360 Experimentation Guide, loaded with 44 real and in-depth described business experiments to be used directly after the course.


After the course, you can purchase a digital micro-credential certificate, linked to the Blockchain, for USD99.



Johannes Jarl

Johannes Jarl serves as an executive director operating out of Innovation 360 Group’s Executive Office in New York City. He focuses on innovation management analysis, innovation strategy development and transformation programs, including executive coaching, for Innovation 360’s global clients. His assignments traverse cutting-edge work with some of the largest private and state-owned companies in the world, as well as extreme scale-ups. Concentrating on globally operating enterprises has allowed Johannes to gain a particular proficiency in cross-border enterprise challenges and opportunities.


Frederik Petre

Very insightful! Great stuff!

Lauro Molina

Great course and amazing resourses, this content will defenetly be usefull to unlock innovation teams and help them advance in the 4 leves of experiments.

Paulo Malta

Very good course about business experimentation, including an excellent repository with 44 experiments.

Jeremy Staples

Excellent dive into the value and importance of experimentation as a mechanism to rapidly assess ideas without investing significant time and money. Lots of practical tips and ideas that can be used in the real world to build your capacity to build valid experiments!