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The fundamentals of strategy development

Intermediate | Duration: 53:00


Have you ever built a strategy using the 6-Aspect Model? This course will teach you to leverage the power of context through six stages of development. You will explore the impacts of Environment, Strategy, Structure, Routines, People, and Culture. Additionally, you will be introduced to other popular frameworks and how they can intersect with the 6-AMSC for a comprehensive vantage point. By the courses end you’ll have had some practical experiences with each model including, PESTLED, Crack the Case, and Telling the Story. 

Prerequisites and audience

Background pre-read information. Complementary reading list and access to blogs and podcast materials at the discretion of the participants.

Course Goal

Learnings will focus on selected frameworks in each of the session segments and enable participants to use these tools to prepare for the development of a business case, and discussions following the session.


At the conclusion of the course, you have the option of purchasing a blockchained digital micro-credential certificate for USD99.



Gerry Purcell

Gerry Purcell has over 25 years of experience as an operations executive and a principal consultant in leading global consultancies, including BCG and Kearney, and several boutique firms. He is an intuitive thinker and an experienced advisor, Gerry has a confident, collaborative, and personable working style. A classically trained consultant, he has worked as an analyst, program manager, and engagement executive in North and South America, Europe, Asia, Australia, and the Middle East, and served in executive roles at two national financial institutions in Canada.

His experience and understanding of the underpinnings of how strategy execution works, and the social, physical, and structural dynamics of organizations, enable his clients to harness their entrepreneurial spirit, break new ground, communicate broadly, uncover new ideas, and seek that thought unattainable


Khaldoun Aboul-Saoud

A great course that helps understand the basis of strategy development Highly recommended

Paulo Malta

Very good explanation of the fundamentals of strategy development

Tord Thunman

A lot of good techniques and methods to jump in to!!