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The fundamentals of strategy development

Intermediate | Duration: 53:00


The course looks at the 6-Aspect Model of Strategic Context (i.e., environment, strategy, structure, routines, people, and culture) and its use in developing strategy. Other strategy concepts are introduced to demonstrate how the 6AMSC provides context for strategic planning efforts – i.e., the intersection and importance of Accounting & Finance, People Management & Leadership, Operations and Marketing within strategy formulation. The session provides hands-on experience with the overall framework and some of the tools that are used to gather relevant data, formulate strategy, and tell the strategic story and align stakeholders with strategic goals. The agenda includes 4 segments: 1. considering strategic context (tool: the AMSC framework), 2. strategic environment (tool: PESTLED), 3. corporate strategy (tool: Crack the Case), and 4. execution (tool: Telling the Story) Underlying the session is a high-level representative case that provides context for discussing and using the tools following the session. The course is given at MBA and Master Programs such as the University of Alberta’s Graduate Management Consulting Assocation.

Prerequisites and audience

Background pre-read information. Complementary reading list and access to blogs and podcast materials at the discretion of the participants.

Course Goal

Learnings will focus on selected frameworks in each of the session segments and enable participants to use these tools to prepare for the development of a business case, and discussions following the session.


At the conclusion of the course, you have the option of purchasing a blockchained digital micro-credential certificate for USD99.



Gerry Purcell

Gerry Purcell has over 25 years of experience as an operations executive and a principal consultant in leading global consultancies, including BCG and Kearney, and several boutique firms. He is an intuitive thinker and and experienced advisor, Gerry has a confident, collaborative, and personable working style. A classically trained consultant, he has worked as an analyst, program manager, and engagement executive in North and South America, Europe, Asia, Australia, and the Middle East, and served in executive roles at two national financial institutions in Canada.
His experience and understanding of the underpinnings of how strategy execution works, and the social, physical, and structural dynamics of organizations, enable his clients to harness their entrepreneurial spirit, break new ground, communicate broadly, uncover new ideas, and seek that thought the unattainable


Paulo Malta

Very good explanation of the fundamentals of strategy development